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Real Estate Professionals and Flat Fee Services
By ADAM of Cashvally.com

Generally when a home seller seeks the service of a flat fee MLS listing, they are still intending to do the majority of the marketing of their home on their own. According to Wikipedia, "The net effect is to make the industry's standard MLS available as a marketing tool to house sellers without the necessity of the seller purchasing a package of other services from the agent."

Basically, if this is a service demanded by home sellers and becoming more common as the internet takes precedence in the market, the industry should be conforming based on the supply & demand theory. When it comes to Real Estate Professionals offering Flat Fee services, it should not be an either/or it should be an "and". You are offering options to the home seller. "Flat Fee" no longer refers only to MLS listings alone.

Some RE Pros offer full service packages for a set price instead of a percentage. The possibilities are endless. There are, just as there should be, just as many options as there are people. Everyone wants and/or needs something different. By connecting home sellers with someone that can provide personal service and help determine the needs of individual by offering various types of products and services; we establish trust and expectation in the system. It is a menu with prices attached to it.

You determine how much work you do for a specified price. By continuing to defend the home seller, you end up looking like a respectable representative of your client instead of focusing on the $$ you end up with. I agree this should vary by the amount of work you have to provide based on the needs of the seller. If you provide your flat fee clients listings on the MLS for a predetermined contract of service, while spending the rest of your time focusing on those clients that need your full service attention, you do not end up sacrificing anything (time or money), just expanding your products and services available to fit different sellers needs. When you retire and no longer carry a license do you want to pay someone 6+% to sell your house even though you know you could save some money by following these other avenues since you know how it works? Do your clients not deserve the same?


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